I’ve now read all three of Phil Cooke’s books and the core message of each one is very similar. Phil is great at helping individuals or business leaders figure out what exactly it is that they want to do, and how to do it well. While Branding Faith and Jolt focused mainly on how organizations can succeed in this, One Big Thing is all about finding your personal passion and learning to pursue it well.
If you’re at all familiar with Phil, than you’ve probably already heard him talk about at least portions of the content of One Big Thing. I think the greatest strength of the book is that guides the reader through a series of questions, which will help reveal the readers’ passion, even if they cannot name it from the top of their head. As always, Phil shares many personal experiences, as well as others’ quotes and stories to support his points. The content is well-researched and can be read in-depth or easily skimmed because of the breaks between points. It is great to digest at your own pace. I would say even if you have a job you love this is a great book to remind yourself of why you do what you do. I recommended it to a friend before I even finished, and now I say to you: it is well worth the read, and there is still hope for you to find your One Big Thing.
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